Market Overview

Band-Aid Brand Partners With Xcel Brands, New Product Will Sell For $2.99

BAND-AID^® Brand Adhesive Bandages
has teamed up with acclaimed fashion designer Isaac Mizrahi to create the next
generation of designer adhesive bandages inspired by Isaac's current
collections, it was announced today.

BAND-AID^® Brand Adhesive Bandages by Isaac Mizrahi come in a variety of
designs, including watercolors, hearts, stripes, camouflage and roses. They
offer a glamorous way to cover up and protect cuts and scrapes for more
fashionable healing. The new product will be available beginning in August
2014 in drugstores and online, at a suggested retail price of $2.99.

"BAND-AID^® Brand knows that covered wounds heal faster," said Carmen
Nestares, Senior Marketing Director at Johnson & Johnson Consumer Companies,
Inc. "We are delighted to introduce designer bandages from Isaac Mizrahi, so
now consumers can cover up wounds more stylishly, too."

"I am thrilled about my collection with BAND-AID^® Brand Adhesive Bandages,"
said Mizrahi.  "Fashion is only good when it has an edge, so be ready with
these gorgeous, colorful and fun bandages!"

Posted-In: News Press Releases

 

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