Beanstalk Data Announces Strategic Partnership With NCR
Automated marketing based on consumer behavior is about to become easier. Beanstalk Data will integrate its CRM Marketing Master platform into NCR's restaurant POS systems.
Described as a "game changer" by marketing professionals in the restaurant industry space, Beanstalk Data's SaaS platform allows brands to connect multiple silos of customer data into one user-friendly database where they can segment customers, launch targeted multi-channel campaigns, and analyze results in real time.
Beanstalk Data will initially integrate with the industry-leading NCR Aloha POS using a site-based integration, while in parallel developing its solution for deployment via NCR Cloud Connect. Cloud Connect is a new hosted infrastructure that will allow leading third parties to integrate, maintain and deploy their solution across NCR's install base of more than 100,000 locations on the Aloha, Radiant POS and Advanced Restaurant System platforms.
"The secret sauce of the Beanstalk Data platform is our ability to execute real-time marketing actions based on the vast interactions the consumer has with the brand. Integrating with the point-of-sale is critical to making this happen," said Scott Nowokunski, CEO of Beanstalk Data.
"As the leading provider of technology to the restaurant industry in the U.S., NCR is committed to bringing a wide variety of in-house and third-party SaaS based marketing providers to our customers, adding more value to their businesses," said Paul Langenbahn, president, NCR Hospitality. "Using this new integration platform, our customers can choose the technology that is the best fit for their operations and for delivering exceptional experiences to their guests."
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