Kellogg Looking At United Biscuits, According To Sky News

Sky News reported that

has hired Barclays to evaluate a potential deal with English based company United Biscuits. Sky News is also stating that United Biscuits has consulted with advisory firm Centerview Partners from its side. In 2012, Kellogg was rumored to a potential purchase bid for United Biscuits' snacks division, but no offer ever came to fruition. Kellogg, United Biscuits, and Barclays all declined comment. Shares of Kellogg rose 40 cents after the news, trading on the highs of the day at 62.60.