UPDATE: Sabre, Expedia's Affiliate Network Report Strategic Technology Deal for Marketing, Booking Content
Sabre Corporation (NASDAQ: SABR), and Expedia Affiliate Network (EAN), have signed a strategic
technology agreement in which Expedia Affiliate Network will provide hotel
marketing and booking content.
The agreement adds tens of thousands of incremental hotel properties into
the Sabre travel marketplace.
EAN will also pilot the 'ZoomandGo' app, a map-based hotel shopping and
booking solution in the Sabre travel marketplace that will integrate
fragmented hotel content into an easy-to-use interface, making comparison
shopping easier for travel buyers.
"This agreement is a big win for travel buyers," said Greg Webb, president
of Sabre Travel Network. "Travel agencies will have more hotel options to
present their customers and in addition, more hotels in the Sabre travel
marketplace will have the ability to merchandise their products, property
attributes and personalized offerings to travelers."
Through the ZoomandGo app, available to travel agents in the Sabre Red App
Centre, EAN will have access to an extensive network of travel buyers who
will leverage a wealth of data including, advanced map-based search
capabilities to search any destination in the world by street address,
neighborhood, airport code and local attractions. In addition, travel buyers
can instantly sort search results by chain code, price, amenity and many
other criteria to find the perfect hotel quickly.
"Expedia Affiliate Network is pleased to be working with Sabre and believe
its expansive travel marketplace paired with the various ways Sabre provides
hoteliers to differentiate themselves will be powerful for travel buyers,"
Wendy Aird, VP Sales, AMER. We're excited to see all the benefits of the
ZoomandGo app in action -- it will make the travel shopping experience even
more dynamic and interactive."
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