Extended Stay America Announces New Revenue Management System Provider To Be IDeaS Revenue Solution

Extended Stay America, Inc.

(the "Company") today announced selection of IDeaS Revenue Solutions, as the provider for a new Revenue Management System (RMS). "An automated revenue management system will help us optimize our mix of business hotel by hotel, night by night, with more effectiveness than our current manual approach can achieve," said Tom Seddon, Chief Marketing Officer. "We expect to begin initial piloting at the end of the third quarter. We intend to take a phased approach to deploying this across the system geographically, as well as phasing in elements of functionality, so we anticipate the full capabilities and benefits will be realized in 2015 and beyond." Catering to a diverse segment including business and leisure travelers, extended-stay guests and corporate clients, Extended Stay America will use IDeaS' powerful forecasting and pricing capabilities to optimize revenues across all market segments and stay patterns. IDeaS G3 RMS is a fully integrated revenue management solution, built upon IDeaS 25 years of industry expertise and powered by advanced SAS analytics. "IDeaS has a proven record of successfully managing large-scale deployments, and we're thrilled to partner with a category leader like Extended Stay America today and in the future," said Brian Sterrett, Vice President of Global Sales for IDeaS. "By integrating our end-to-end Revenue Management System, we're confident Extended Stay America will benefit from IDeaS' market-leading technology."