AmEx, Uber Announce Launch of Mobile Loyalty Program
American Express (NYSE: AXP) today
announces a new partnership with Uber and a first-of-its-kind technology
integration into the Uber iOS app that allows U.S. Card Members enrolled in
the Membership Rewards program to choose to earn 2x points or use points for
Uber rides. This is the first time that consumers can use loyalty reward
points seamlessly in-app and in real time for on-demand transportation in this
American Express technology integration with Uber is the first time that
consumers can use loyalty reward points seamlessly in-app and in real time for
Once a Card Member with an eligible Card on file with Uber downloads the
latest version of the Uber iOS app, they will see a prompt to enroll their
Card in the program – in just one tap. Once enrolled, eligible Card Members
have a new in-app option to toggle between "Earn 2x Points" or "Use Points"
for Uber rides. Card Members who choose to "Earn 2x Points" or "Use Points"
will receive an on-screen ride summary and email receipt from Uber showing
that 2x Membership Rewards points were earned or that points were redeemed.
"Our Membership Rewards program is known for delivering world-class value and
we're focused on bringing it to life in innovative, relevant ways for our Card
Members," said Leslie Berland, senior vice president, Digital Partnerships and
Development at American Express. "Through this new, slick and powerful
integration with Uber, one of the most forward-looking, mobile-based services
in the industry, we are leveraging our unique technology to add a real-time
benefit where we know our Card Members want it."
"Uber is at the forefront of evolving the way the world moves, and this
integration with American Express – a company known for superior service and
loyalty programs – helps make travel easier, more seamless and more rewarding
for Uber users," said Emil Michael, senior vice president, business at Uber.
"This first-of-its-kind platform is the most recent way we are delivering more
value more seamlessly to our customers."
How To Get More Rewarding Uber Rides
To choose to earn 2x Membership Rewards points or use points for Uber – which
operates in more than 60 U.S. cities – Uber users who are eligible Card
Members enrolled in the Membership Rewards program and who have an eligible
Card on file with Uber can:
o Download the latest version of the Uber iOS app
o Tap "Enroll Me" when prompted with the Membership Rewards in-app
o Select an Uber ride type and set pickup location; choose to "Earn 2x
Points" or "Use Points" in the Uber app for each ride^i
If a Card Member's Membership Rewards points balance is not enough to use for
the ride, then the Card will be charged the full fare and the Card Member will
earn 2x points for that transaction.
Sixth Star Awards Program for Driver Partners Rewards Best in Customer Service
As part of the launch, Uber will also roll out a new incentive program funded
by American Express – the Sixth Star Awards. The awards will recognize the
highest-rated Uber driver partners for service excellence and loyalty. Each
week, Uber will select one of its most highly-rated driver partners to receive
the award, which includes a special prize valued at $1,000.
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