Brian Niccol To Become New Taco Bell CEO

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Yum! BrandsYUM
announced on Tuesday that Brian Niccol will become the new CEO of Taco Bell, effective January 1, 2015. Niccol will be making this move as current Taco Bell CEO Greg Creed moves on to become the CEO of Yum! Brands. Niccol commented, "It's an honor to step into this role and to represent our brand, our franchisees and team members." Prior to this promotion, Niccol served as Taco Bell's chief marketing and innovation officer where he introduced the company's famous Live Mas tagline. Additionally, Niccol currently serves as the company's president, as well as chairman of the Taco Bell Foundation for Teens.
Related: Burger King And Taco Bell Tag Team McDonald's For Fast Food Crown
As the new CEO, Niccol's objectives will include doubling system sales for the 10-year period ended 2022 and opening 2,000 new restaurants. Current CEO Greg Creed spoke highly of Niccol saying, "He is a dynamic leader who genuinely cares about this brand, its people and the culture of the organization. He has a proven track record and the necessary vision to deliver our growth objectives." The full press release can be accessed through
Benzinga.com
.
Posted In: NewsManagementBrian NiccolGreg CreedTaco Bell
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