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Traders In SodaStream Digesting News Of Coca-Cola's Countertop Versions Of Freestyle

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SodaStream (NASDAQ: SODA) shares have been volatile Friday as investors in the name are responding to news Coca-Cola (NYSE: KO) launched three new countertop versions of the Coca-Cola Freestyle.

Two of the new versions of dispensers are designed for medium volume locations that are able to dispense 80 different beverage choices. The third unit is designed for locations such as work break rooms or cafes providing more than 35 drink options.

Coca-Cola Freestyle's Vice President and General Manager, Jennifer Mann, who is expecting more beverage purchases amid the product, said in an interview that they will be test the product at McDonald's.

Shares of SodaStream last traded at $40.57, up about 0.3 percent for the session.

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