Phoenix New Media Announces Pre-installation Agreement with Samsung

Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company")

, a leading new media company in China, today announced that the Company has signed an agreement with Samsung Electronics Co., Ltd. ("Samsung") to pre-install "ifeng News," one of the Company's native applications on Samsung GALAXY S5, the latest flagship smartphone in China. This agreement will allow Samsung phone users instant access to ifeng's latest premium news, current affairs coverage, and content from other verticals, such as finance, fashion, entertainment, and technology. Currently, "ifeng News" ranks among the top 5 news applications in terms of Daily Active Users (DAU) in China, according to iResearch. The Samsung GALAXY S5 phone was officially launched in China on April 11, 2014. "ifeng News" is one of four third-party applications pre-installed on the GALAXY S5 phone in the China market. According to the agreement, "ifeng News" will also be pre-installed into other Samsung 4G phones in the next six months. Based on the market expections, the sales volume of the GALAXY S5 phones will be over 10 million units. "We are very excited to cooperate with Samsung and offer their Chinese customers instant access to our quality media offering. With China's 'on-the-go' culture becoming ever so more pervasive, mobile strategies have taken center stage within Internet media companies. This cooperation highlights the progress we have made in building our mobile offering and user base, and will help us vie to become the 'go-to' source for differentiated news content on mobile devices in China, further solidifying our mobile edge," said Mr. Shuang Liu, the CEO of the Company.