WOW Factor Marketing Group Signs Local Market TV Ratings Contract With Rentrack

Rentrak

, the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla. WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of efficiency and effectiveness when planning, buying and posting on behalf of their local market television advertiser clients. "We pride ourselves on unearthing and predicting the very best media environments for our clients to unveil their brands and services destined for the 'big win,'" says Jose Dans, founder and president of WOW Factor Marketing Group. "We invest in research that will help our strategic media leaders continue to make incisive planning and buying decisions, and Rentrak offers exceptional granular geographic analytics that will produce immediate results for our clients." Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV stations in all 210 local markets.