VisionChina Media Announces Strategic Partnership with China Unicom
VisionChina Media Inc. ("VisionChina Media" or the "Company") (Nasdaq: VISN), one of China's largest out-of-home digital television advertising networks on mass transportation systems, today announced it has entered into a strategic partnership with China United Network Communications Group Co., Ltd. ("China Unicom"), China's second largest mobile communications operator. The signing represents a key milestone in VisionChina's mobile internet strategic initiative to establish its national WIFI service networks on the public transit platform in China.
"With hundreds of millions of passengers across China's public transit systems and over 50 minutes of average daily commuting time on buses and subways, we see enormous opportunities for mobile internet networks, with the aim of creating a primary entry point for mobile internet traffic that closely links consumer demand and market supply through our designated media platform," said Mr. Limin Li, VisionChina Media's chairman and chief executive officer, "VisionChina Media has secured a series of exclusive concession agreements in various major cities and is ready to further expand our national footprint. Our partnership with China Unicom is a significant step in the implementation of our mobile internet strategy allowing public transit system passengers to enjoy a wide range of interactive activities via their mobile devices. Moreover, we expect our WIFI service networks will become a vibrant and important market space for O2O service providers and are excited about the long-term growth potential of this new business model."
VisionChina Media and China Unicom have agreed to establish a long-term, strategic cooperation across a number of areas, including mobile communications and mobile broadband, with the ultimate goal of establishing WIFI service networks on public transit across China. With its extensive knowledge and experience in mobile communication and the operation of smart cities, China Unicom will devote its advanced 3G and 4G mobile communication networks nationwide to support the development of VisionChina Media's designated national WIFI networks, which VisionChina Media will build independently on its existing nationwide mobile television media networks. By fully leveraging the Company's unique advantages in content creation, VisionChina Media plans to provide commuters with enhanced interactive experiences along with high-speed mobile internet access and other value-added mobile communication services.
Mr. Wenke Tian, China Unicom's general manager of corporate customer service, said, "We will take full advantage of our established WCDMA 3G and coming 4G networks to assist VisionChina Media in establishing its next generation of media networks. Both parties will leverage their core competencies to continuously strengthen this cooperation while fueling other related business opportunities to provide customers with quality and convenient mobile internet service, along with the delivery of differentiated information and content."
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