Market Overview

Lowe and Partners Acquires Profero

Lowe and Partners, a division of Interpublic Group (NYSE: IPG), today announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be fully integrated into the Lowe and Partners network, serving as its global digital offering. Lowe and Profero have previously worked together on shared clients including Danone, Diageo, PwC and Unilever's OMO and TRESemmé. The current management team from Profero will lead the Lowe Profero unit, reporting to Michael Wall and the Lowe and Partners Leadership Team. Co-founder Wayne Arnold will serve as Global CEO of Lowe Profero. All Profero offices will rebrand to Lowe Profero and initially, the two networks will focus on building a fully integrated offer in five key global locations: Australia, China, Singapore, UK and the U.S.  Near-term plans include extending the Lowe Profero brand into additional growth markets. Existing Lowe offices in these five initial markets will continue to exist as is, with co-location to occur in certain markets, notably the U.S. Michael Roth, Chairman and CEO of Interpublic, commented: "Embedding digital talent and capabilities

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Posted-In: News Guidance M&A Global

 

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