Starbucks' Seattle's Best Coffee Brand Launching Three New Voffee Products

Seattle's Best Coffee, a featured brand within Starbucks Corporation

, is launching three new coffee products, giving coffee drinkers even more ways to sip a great cup of Seattle's Best Coffee® at home. Building on recent success down the aisle1 with roast & ground (R&G) packaged coffee, Seattle's Best Coffee is entering two new coffee categories: the $1.8 billion U.S. single-serve coffee category2 and the $740 million instant coffee category.3 Appearing on shelves at grocery and mass retailers this month, Seattle's Best Coffee is now available in single-serve K-Cup® packs, two new roast and ground medium roast blends, House Blend and Breakfast Blend, and café-inspired at-home Instant Lattes.