Rosetta Stone to Acquire Fit Brains Creator Vivity Labs for $12M in Cash

Rosetta Stone Inc.

today announced that it has agreed to acquire Vivity Labs Inc., creator of the successful Fit Brains product portfolio, for $12 million in cash. The close connection between language learning and brain training makes Vivity Labs a natural strategic fit for Rosetta Stone, which is continuing its rapid expansion beyond language learning and into adjacent categories of technology-driven education. Having generated close to five million downloads in the past 12 months, Vivity's flagship product, "Fit Brains Trainer," is one of the highest grossing brain-training apps available through Apple's iTunes App Store. With a suite of popular and well-reviewed apps for adults and children, Vivity Labs has emerged as a leader in the burgeoning field of brain training.  Founded in 2007, the Vancouver, Canada-based company is guided by a team of neuroscientists, researchers, programmers and game designers, including Chief Scientific Officer Dr. Paul Nussbaum, a clinical neuropsychologist widely recognized as a modern thought-leader in the