Hershey's Announces Jolly Rancher Brand Launch in India

Hershey India Private Ltd., a wholly-owned subsidiary of The Hershey Company

, today announced it will bring the iconic North American sweets brand, Jolly Rancher™, to India, underscoring the importance and strength of the growing Indian confectionery market. India is the first international market for the Jolly Rancher brand outside of North America in the brand's 65-year history. The Jolly Rancher brand is known for a unique combination of sweet and tart fruity flavors that deliver a never before taste experience to the consumer. Jolly Rancher Lollipops will be the first Jolly Rancher candy introduced in India. The lollipops offer a long lasting fruit-like taste experience that is distinct from the typical lollipop currently available in