Interpublic's MRM Acquires Brazilian Agency E/OU

MRM, a top global digital and direct agency within McCann Worldgroup, a unit of the Interpublic Group of Companies

, has acquired the fast-growing, award-winning Brazilian agency E/OU. This acquisition, which will be called E/OU MRM, expands and strengthens MRM's current global footprint of 31 offices in 22 countries. MRM works with some of the world's leading brands, including General Motors, Nestle, Intel, Google, Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson. In Brazil MRM has clients such as Nestle, Nike and Regus. MRM's President Michael Mclaren commented, "We are excited to be joining forces with E/OU in Brazil. E/OU delivers powerful core CRM and eCRM capabilities. With a stellar creative reputation and high-growth potential, E/OU fits well within MRM's global strengths and perfectly complements our current offerings across the network. They will help us deliver breakthrough solutions and memorable digital brand experiences to our clients in Brazil and across Latin America."   Eduardo Rodrigues, VP-Creative Director at E/OU, added, "At E/OU, we are aligned perfectly with the MRM perspective of living at the intersection of creativity, technology and performance.  We are excited by the