Allot's ClearSee Selected by Tier EMEA One Mobile Operator

Allot Communications

today announced it has received an order from a Tier One EMEA-based mobile operator for the newly-announced Allot ClearSee Big Data analytics solution.  Allot ClearSee provides analysis for a rich variety of application, subscriber, device and Quality of Experience (QoE) data from a mobile operator's network and then transforms the source data into valuable business intelligence needed to drive service profitability and customer satisfaction. Allot ClearSee provides crucial insight into network and subscriber activity, thereby allowing operators to identify the behavior of each subscriber and segment users according to their personal preferences. On this basis, the operator can determine the best and most profitable personalized services to offer to its subscribers, for example offering popular games to previously-identified interactive gamers.  This level of marketing and segmentation results in increased Average-Revenue-Per-User (ARPU), customer satisfaction and loyalty, and thereby reduces churn. The EMEA operator is utilizing Allot ClearSee to provide insights into subscriber behavior, such as applications and services used most, as well as an analysis of online