Market Overview

Hewlett-Packard's Chromebook 11 Disappears From Best Buy, Amazon

Last month, Benzinga reported Hewlett-Packard's (NYSE: HPQ) Chromebook 11 contained an innovative feature not found in Apple's (NASDAQ: AAPL) MacBook.

But now it seems that Apple is having the last laugh.

While a wide array of MacBook Pro and MacBook Air units can be found at Best Buy (NYSE: BBY) locations all across the country (and on BestBuy.com), Hewlett-Packard's sleek white Chromebook is being pulled from the shelves.

According to The Verge, Best Buy sent out an internal memo -- urging managers to take action immediately.

"Stores should stop selling the HP Chromebook 11 effective immediately," it said. "Partner with Sales Support to pull the product off the sales floor to a secure location in the warehouse."

This is an interesting reaction to a product that has only been on sale for a month.

Not even managers at AT&T (NYSE: T), who were said to be very disappointed with sales of HTC's (OTC: HTCKF) latest Facebook (NASDAQ: FB) phone, reacted that harshly. They simply issued a 99 percent price cut that reduced the contract price to $1.

If the Chromebook 11 had flopped, Best Buy could have simply reduced the price and sold it to unsuspecting customers.

Related: Acer Unveils New Chromebook With Thinner Body, Faster Boot Times And Longer Battery Life

However, Best Buy is not the only retailer that has abandoned the ill-fated Chromebook. Amazon (NASDAQ: AMZN) has completely removed the product's listing from its website. BestBuy.com has done the same.

Google.com (NASDAQ: GOOG), meanwhile, is pretending the Chromebook 11 never existed. Consumers won't find it on HP.com either.

If this was an Apple product, consumers would assume that a refresh was around the corner.

Though it's not impossible, it is hard to imagine that Hewlett-Packard would upgrade its Chromebook 11 so soon after its release.

But if the device is not being refreshed, why is Hewlett-Packard quickly removing it from store shelves?

UPDATE: A Hewlett-Packard spokesperson provided Benzinga with the following statement:

"Google and HP are pausing sales of the HP Chromebook 11 after receiving a small number of user reports that some chargers included with the device have been damaged due to over-heating during use. We are working with the Consumer Product Safety Commission to identify the appropriate corrective action, and will provide additional information and instructions as soon as we can.

"In the meantime, customers who have purchased an HP Chromebook 11 should not use the original charger provided with the product. In the interim they may continue using their HP Chromebook 11 with any other Underwriters Laboratories-listed micro-USB charger, for example one provided with a tablet or smartphone. We apologize for the inconvenience."

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.

Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ

Posted-In: Amazon Apple Chromebook 11 Google hewlett-packardNews Rumors Tech Best of Benzinga

 

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