Rentrak Signs TV Ratings Agreement With C Media

Rentrak

today announced a StationView Essentials contract with C Media Company in Roanoke, Va. C Media's clients will benefit from television viewing information from tens of thousands of homes in Norfolk-Portsmouth, Richmond-Petersburg, Roanoke-Lynchburg and Washington, D.C. to garner deeper insight into consumer viewing preferences and motivations. "C Media Company is enthused to be utilizing Rentrak's advanced television analytics in the Washington, D.C., Norfolk-Portsmouth, Richmond-Petersburg and Roanoke-Lynchburg markets," said Owner of C Media Company Cindy Cates. "From daily demography to qualitative information at a granular level, we're putting this data to work to provide our clients with superior demographic insight. As C Media insists on leading edge technology and analytic data, Rentrak is an essential tool in ensuring both existing customer loyalty and new business