Inmar Announces Strategic Relationship with NCR

Inmar announced today that it has entered into a strategic relationship with NCR Corporation

, the global leader in consumer transaction technologies, that will give retailers increased control over their digital promotions and help them capitalize on the growing demand for digitally delivered offers. Through this relationship, retailers using NCR marketing software and point-of-sale (POS) solutions will now be able to instantly “turn on” digital promotions and seamlessly integrate them into their marketing efforts. This new offering will integrate Inmar's cloud-based digital coupon solutions with NCR's marketing and POS applications, enabling retailers to quickly and easily implement digital coupon campaigns and provide paperless coupons to their customers via multiple consumer touch points. The solution accommodates the needs of the entire digital coupon value chain from the manufacturer and retailer to the end consumer – facilitating offer distribution, acquisition, redemption and settlement. “Inmar's engagement with NCR is going to equip retailers using their