Krispy Kreme Partners with Colombia's IRCC Ltda.
Krispy Kreme announced today that it has signed its first development agreement in South America with Bogota-based IRCC Ltda., a subsidiary of the VA! Group. Under the agreement, the international sweet treat retailer's newest franchise partner expects to develop 25 stores in major cities throughout Colombia, including Bogota, Medellin and Barranquilla, over the next five years.
"This is a very exciting and important announcement for Krispy Kreme as we enter the market in South America with IRCC, the leader and a true innovator in the Colombian food service industry," said Jeff Welch, Krispy Kreme President— International. "Colombia offers Krispy Kreme an attractive opportunity with its growing economy and long customer experience with international brands. We are confident that IRCC, with 30 years of experience delighting customers in Colombia and Latin America through their world-class brands, will be a great partner as we bring the one-of-a-kind Krispy Kreme experience to Colombia."
"We are very excited to bring Krispy Kreme's unique products and in-store experience to Colombia. As the growth of the restaurant industry continues in our country, Colombians are seeking out new