Market Overview

Kongzhong Obtains PC and Mobile Game Rights to 'KuiBa' Animated Film Series of Works

Kongzhong Corporation (NASDAQ: KONG), a leading provider of digital entertainment services for consumers in the PRC, announced today its strategic partnership with Vasoon Animation Co., Ltd., a leading Chinese animation production Company, by obtaining the mobile and PC game adaptation rights for the 5 "KuiBa" animated series of movies as well as the global exclusive publishing rights for those games. These rights include the already produced Kuiba films, Kuiba 1 and Kuiba 2 as well as the yet-to-be produced other 3 animated films. The Kuiba universe, which brings together anime, video and novels, is already a well-known domestic Chinese brand. By collaborating more closely between Vasoon's strengths in traditional media and KongZhong's strengths in interactive media and games, the partnership is expected to create newly realized synergies in the marketing and distribution of the Kuiba universe to Chinese and global audiences.

Domestic Animation Milestone --- "KUIBA"

Under development for the past ten years by Vasoon Animation Co., Ltd., the teenager-oriented "KUIBA" universe contains two already produced theatrical films and three theatrical films that are still under development. Set in an Eastern Fantasy setting and directed by the famous Chinese director, Wang Chuang, the Kuiba universe is

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