A Mobile App Redesigning Physical Retail
Retailers are struggling with consumers who look at and test products in store before proceeding to buy them online.
Recently acquired by PriceGrabber, Snapette is working against that trend. Via a web browser or mobile app, shoppers can research clothing and accessories online and find local retailers that sell these products. Services like Snapette give traditional retailers a fighting chance against eCommerce.
“Over 90 percent of retail is still done in stores versus online,” Started Sarah Paiji, the CEO of Snapette in an exclusive interview with Benzinga, “yet there still wasn’t a great way to find or browse products that are nearby. I do see eCommerce continuing to grow at a faster pace… but some categories of physical retail will not go away, certainly in the physical fashion category.”
Paiji explained that Snapette makes shopping less of a chore by increasing efficiency and informing its users of what to expect at various retailers.
Snapette works alongside retailers to keep its end users informed about products in stock. Data is provided directly by bigger operations whereas at boutique shops, “the store associates are managing the accounts and providing information about what’s available in the store.”
Publicly traded retailers recently released disappointing earnings with lower same store sales. Some analysts believe part of this trend is associated with a shift away from big box retailers toward higher end boutiques, a trend Snapette is prepared to help consumers embrace.
(c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.