Keurig Brewing Just Got Sweeter: Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc. Announce Partnership

Green Mountain Coffee Roasters, Inc. (GMCR)

, a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, and Cinnabon, Inc., maker of world famous cinnamon rolls®, announce the companies have reached a multiyear agreement to bring Cinnabon® bakery-inspired coffee to K-Cup® packs for the Keurig® single cup brewing system. The new Cinnabon® Classic Cinnamon Roll K-Cup® pack is inspired by the company's world-famous, “hot out-of-the-oven” cinnamon rolls. The smooth, light-roast coffee blend is swirled with the decadent flavors of Cinnabon® cinnamon, brown sugar, and, of course, the legendary frosting. Cinnabon® K-Cup® packs are planned to launch on GMCR websites (www.Keurig.com and www.GreenMountainCoffee.com) during the 2013 holiday season. The product will be offered to retail and away from home channels, as well as participating Cinnabon® bakery locations, by spring 2014. The new coffee will join GMCR's family of beverage brands available in the Keurig® brewing system. “We're excited to welcome Cinnabon into the GMCR family and to offer Keurig brewer users such a beloved brand," said Brian P. Kelley, GMCR's President and CEO. “The new Cinnabon Classic Cinnamon Roll K-Cup packs will delight consumers with a familiar taste delivered with the exceptional quality, convenience, and consistency they've come to expect from Keurig Brewed beverages.” Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Now, Cinnabon, Inc. and GMCR will add all the rich indulgence of the world's best cinnamon rolls into a fresh cup of coffee, one cup at a time. "We're thrilled to continue our expansion into retail with great partners like GMCR. As we all know, Cinnabon cravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers,” said Kat Cole, president of Cinnabon, Inc. “Our fans want to be able to treat themselves with our famous flavors and aroma wherever they are, and partnering with GMCR to offer Cinnabon coffee for Keurig brewers allows us to deliver that in their own homes.” GMCR's Keurig® single cup brewers for in home and office utilize innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® brewers were the top four bestselling coffee makers during GMCR's fiscal second quarter 2013 by dollar sales. About Cinnabon, Inc. Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon. About Green Mountain Coffee Roasters, Inc.