Pathe And IMAX Sign Agreement For First Commercial IMAX Theatre In Switzerland
IMAX Corporation (NYSE: IMAX) today announced it signed an agreement with Pathe, operator of the biggest cinema chain in Switzerland, France and the Netherlands, to install an IMAX® theatre at its Pathe Balexert multiplex in Geneva. The deal marks the first commercial IMAX theatre in Switzerland and brings Pathe's total IMAX commitment to twelve theatres in Europe. The exhibitor currently has five IMAX theatres open and one in backlog in the Netherlands and five theatres open in France.
"IMAX has consistently delivered a differentiated entertainment experience that has not only delighted our guests but offered us a competitive edge that has strengthened our business," said Marc Canisius, Managing Director of Pathe Suisse. "We are pleased to be the first commercial exhibitor to bring The IMAX Experience® to Switzerland and look forward to introducing audiences to a movie-going experience unlike anything they've experienced before."
"As one of the preeminent exhibitors in Europe, Pathe is a strategic partner for our first commercial entry into Switzerland as well as in supporting our broader European expansion," said Andrew Cripps, President, IMAX EMEA. "As evidenced by today's agreement, we continue to execute against our international growth strategy - entering into new markets by expanding relationships with our existing international partners."
About Les Cinemas Gaumont Pathe Les Cinemas Gaumont Pathe, the leader in France (72 film theaters), the Netherlands (22 film theaters) and Switzerland (10 film theaters) with a total of 983 screens, is a subsidiary of the Pathe, one of the biggest film producers in Europe and a major player in film distribution. With 66.8 million spectators and of 681 million euros in turnover, Les Cinemas Gaumont et Pathe confirms its leading position among European cinema networks.
Throughout the network, the quality of film theaters and services is constantly being improved notably through the development of digital projection to offer both higher projection quality and a greater diversity of films.
For more information, www.pathe.ch
About IMAX Corporation IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Mar. 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.