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Publicis Groupe, AOL Announce Strategic Partnership

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Publicis Groupe (OTC: PUBGY) and AOL Inc. (NYSE: AOL) today announced they will launch the industry's first global
live advertising partnership for today's multi-screen marketing era –
PAL (Publicis AOL Live). PAL will be co-managed by AOL and Publicis
Groupe and will offer marketers an end-to-end solution to deliver and
manage live advertising on a global basis to digitally connected
consumers.

Bob Lord, who will join AOL from Publicis Groupe on Aug. 1, will manage
the partnership as part of his new role as CEO of AOL Networks. He will
co-chair the partnership with three top Publicis Groupe executives:
Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief
Executive of Starcom

See full press release

Posted-In: News Contracts Management Global

 

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