Publicis Groupe, AOL Announce Strategic Partnership

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Publicis Groupe
PUBGY
and AOL Inc.
AOL
today announced they will launch the industry's first global live advertising partnership for today's multi-screen marketing era – PAL (Publicis AOL Live). PAL will be co-managed by AOL and Publicis Groupe and will offer marketers an end-to-end solution to deliver and manage live advertising on a global basis to digitally connected consumers. Bob Lord, who will join AOL from Publicis Groupe on Aug. 1, will manage the partnership as part of his new role as CEO of AOL Networks. He will co-chair the partnership with three top Publicis Groupe executives: Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom
See full press release
Posted In: NewsContractsManagementGlobal
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