The Cash Store Announces Class Action

The Cash Store Financial Services

today announced that a proposed class action proceeding for violation of U.S. federal securities laws has been commenced in the United States District Court of the Southern District of New York against the Company and certain of its present and former officers. The claim is substantially similar to the recently announced proposed class action proceedings in Alberta and Ontario and the previously disclosed complaint filed by Globis Capital Partners L.P. The proposed U.S. class action concerns alleged misrepresentations made in the Company's quarterly and annual financial statements between November 24, 2010 and May 13, 2013. In particular, the U.S. complaint alleges that Cash Store Financial overvalued the consumer loan portfolio acquired from third party lenders, overstated its net income, understated losses on its internal consumer loan portfolio, and understated its liabilities associated with the settlement of the British Columbia class action. The Company will defend itself vigorously against what it believes are unfounded allegations. About Cash Store Financial Cash Store Financial is the only lender and broker of short‐term advances and provider of other financial services in Canada that is listed on the Toronto