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DISH, Southwest Air to Offer Free Live, On-Demand TV

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DISH (NASDAQ: DISH), the leading pay-TV provider, today announced “TV Flies Free” marking the first time TV entertainment is free for passengers aboard Southwest Airlines® (NYSE: LUV). Beginning today for Southwest Customers using iPhone®, iPad® and iPod touch®, or most other Internet-ready personal devices, DISH is providing free access to live TV and up to 75 on-demand shows on the airline's more than 400 Wi-Fi-enabled aircraft.

The news was unveiled by DISH's “Boston Guys” who surprised each of the passengers aboard a Southwest flight from Boston to Baltimore with a free iPad 2 on behalf of the two companies. Southwest Customers and Crew greeted the news with spirited applause, as for the first time, Customers flying on Southwest Airlines can stream directly to their personal devices live TV and up to 75 on demand titles for free, a savings of $5 per day. Over the past year, the “Boston Guys,” have popularized DISH's Hopper® Whole-Home HD DVR with their Boston accents featured humorously in DISH's “Hoppa” commercials.

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