magicJack Announces Launch of New MagicJack Plus Device

magicJack VocalTec, Ltd.

(the "Company"), a leading consumer voice over IP ("VoIP") technology company, today announced that it has launched sales of the New MagicJack Plus ("New MJ Plus"). The New MJ Plus will initially sell for $49.99, and will include six months of free nationwide phone access. Access renewal for the device will continue to be priced at $29.95 per year for a one-year renewal, and $19.95 per year for a five-year renewal. The Company believes that this will be the lowest-priced device of its kind in the consumer VoIP industry. In addition to the compelling entry price point, the New MJ Plus will have superior voice quality and enhanced processing power and memory features. It will also have WiFi accessibility and two USB ports offering consumers the ability to plug in a 4G or LTE source. The company has commenced sales of the New MJ Plus on its website at www.magicjack.com and through its network of leading national retailers. Gerald T. Vento, the Company's CEO, said: "Our new price point and superior voice quality make our New MagicJack Plus product an outstanding value proposition for consumers. We are extremely pleased to be launching, both on our website and through our national retail channel partner network. The New MJ Plus takes almost every aspect of MJ Plus to another level, and positions us well for the introduction of future products that we currently have in the innovation stage."