Adobe, SapientNitro Announce Expansion of Global Partnership

Adobe Summit EMEA, The Digital Marketing Conference—Adobe Systems Incorporated

, and SapientNitro, part of Sapient

, today announced an expansion of their global partnership, including integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud. This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across Web, social, mobile, and digital displays. NASCAR, E.ON and VISIT FLORIDA are among the organizations already seeing significant results using EngagedNow with Adobe Marketing Cloud. “In today's always-on world, digital marketing platforms are a critical piece of our clients' customer engagement strategies to ensure their brand stories are made more relevant and pervasive