Market Overview

Adobe, SapientNitro Announce Expansion of Global Partnership

Adobe Summit EMEA, The Digital Marketing Conference—Adobe
Systems Incorporated (Nasdaq: ADBE), and SapientNitro,
part of Sapient
(NASDAQ: SAPE), today announced an expansion of their global partnership,
including integration of the Sapient EngagedNowSM
platform with Adobe
Marketing Cloud. This integrated offering provides a solution for
creating, delivering and optimizing consumer experiences across Web,
social, mobile, and digital displays. NASCAR, E.ON and VISIT FLORIDA are
among the organizations already seeing significant results using
EngagedNow with Adobe Marketing Cloud.

“In today's always-on world, digital marketing platforms are a critical
piece of our clients' customer engagement strategies to ensure their
brand stories are made more relevant and pervasive

See full press release

Posted-In: News Guidance Contracts Management Global

 

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