Zynga Lost Another 27 Million Players Before CIO Debra Chrapaty Quit
Debra Chrapaty, Zynga's (NASDAQ: ZNGA) Chief Information Officer, has left the company.
Unlike others who have left the firm, Chrapaty has already secured her next gig: she will become the new CEO of Nirvanix, an enterprise-class cloud storage firm.
Before Zynga, Chrapaty worked for a number of high-profile corporations, including an SVP gig with Cisco (NASDAQ: CSCO) and a corporate VP job at Microsoft (NASDAQ: MSFT). She also once served as the President and COO of E*Trade Technologies (NASDAQ: ETFC).
In an e-mail to AllThingsD, Chrapaty said that she had a "great run" at Zynga and wishes the company and its team the best.
"But this is a really unique opportunity to leverage a company that is at the center of unstoppable trends (to cloud which hasn't really affected Fortune 1000 storage yet) and a company that already has some great existing people and customers and investors you have known for decades," she said.
In the weeks before Chrapaty announced her departure, Zynga lost more than 20 million MAUs (monthly active users).
Based on AppData's numbers, things are not about to get any better. Eleven of the top 20 games are currently experiencing a decline in MAUs. Only eight of them enjoyed a gain today. The rest stayed the same.
Earlier this week, Zynga announced that it may implement a greater number of game-pausing ads that cannot be skipped. This could be how the company hopes to recoup the $150 that it loses on every new paying customer.
While Zynga experienced a number of corporate losses in 2012 (and at least one more in 2013), the company reportedly made one new hire this week: Atul Bagga. According to AllThingsD, Bagga (formerly an analyst at Lazard Capital Markets) will join Zynga as the new VP of finance.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or firstname.lastname@example.org. Follow him @LouisBedigianBZ
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