Netflix and Facebook Announce a New Feature You'll Really "Like"
Are movies and TV shows better with friends? Netflix (NASDAQ: NFLX) thinks so. The popular streaming video service has teamed up with Facebook (NASDAQ: FB) to give users the option to share what they watch with all of their friends.
The new feature -- which has been discussed for more than a year -- goes into effect immediately for domestic Netflix subscribers. Users can log in, connect their Facebook account to their Netflix account and agree to share what they watch.
"By default, sharing will only happen on Netflix," Cameron Johnson, Director of Product Innovation at Netflix, wrote in a blog post today. "You'll see what titles your friends have watched in a new 'Watched by your friends' row and what they have rated four or five stars in a new 'Friends' Favorites' row. Your friends will also be able to see what you watch and rate highly."
Netflix is giving users complete control of what is shared. For example, if Bob BurlyBiker doesn't want it to be known that he's addicted to ABC's (NYSE: DIS) Once Upon a Time, he can click on the new "Don't Share This" button within his Netflix app. This will also allow Jane MatureWoman to hide her love of cartoons from her 20-year-old friends.
In addition to the video sharing that occurs within Netflix, users can also turn on Facebook sharing so that everyone in your circle can see what you watch. Except for those in your Google+ (NASDAQ: GOOG) Circle -- they still won't have any clue about what you're watching.
According to Johnson, all U.S. Netflix members will have access to the new social features by the end of this week.
"Sharing movies and TV with friends online is still a new experience and we will continue to experiment and improve our social features over the coming months and years," he said, all but warning consumers that there could be some technical difficulties to overcome.
Netflix published a brief video on YouTube to demonstrate the functionality of these new features:
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