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Constellation Brands, Inc.
, the world's leading premium wine company, and Interfood
Importação Ltda., Brazil's top imported wine distributor, announced today that
their group companies have signed agreements for the importation and
distribution of a key selection of Constellation's coveted premium wines and
spirits brands into South America's largest country.
"We are pleased to represent Constellation to further develop the Brazilian
market," said Gabriel Cury, founder, Interfood Importação Ltda. "Constellation
has an award-winning portfolio of wine and spirit brands that are globally
recognized for quality, craftsmanship and taste. We also believe that changing
consumer needs and Brazil's hosting of the World Cup in 2014 and the 2016
Summer Olympics will boost demand for wine throughout the country and these
agreements position both companies well."
Through the agreements, Interfood will import and distribute brands from
Constellation's global portfolio representing each of its key regions
including Robert Mondavi Winery, Robert Mondavi Private Selection and
Woodbridge by Robert Mondavi from California, Inniskillin Ice Wine from
Canada, Kim Crawford from New Zealand, Ruffino from Italy, and SVEDKA vodka
from Sweden.
"Constellation is a global company with an unparalleled portfolio of brands,"
said Philip Kingston, senior vice president, International, Constellation
Brands. "Interfood enjoys a powerful sales and distribution network and an
intimate knowledge of the Brazilian consumer. These agreements demonstrate our
commitment to make our portfolio more readily available in growth markets such
as Brazil, where consumers desire more access to world-famous wines."
According to industry data, Brazil is a key market for the global wine
industry and is projected to continue its growth trajectory over the next five
years.
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