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Green Mountain Coffee Roasters, Inc. (GMCR)
, a leader in
specialty coffee and coffee makers, and Unilever North America announce the
companies have reached an agreement to offer Lipton® hot and iced teas in
K-Cup® and Vue® packs for Keurig® single cup brewing systems.
The new Lipton® K-Cup® and Vue® packs will be filled with Lipton's finest teas
to create a delicious hot and iced tea experience with the ease and
convenience of a Keurig® brewer. Lipton® K-Cup® and Vue® packs will be offered
in a variety of channels in the United States and Canada beginning in summer
2013. The new teas will join GMCR's family of beverage brands available in the
Keurig® brewing system, and Lipton® iced teas will become part of the
Company's Brew Over Ice collection, a line specially crafted to brew
refreshing iced beverages with any Keurig® brewing system.
“We're happy to welcome Lipton – one of the world's great refreshment brands -
to our family of Keurig Brewed® beverages,” says Brian P. Kelley, GMCR
President and CEO. “It's natural to think of Keurig® as being synonymous with
coffee, and now consumers are also turning to their Keurig® brewing systems
for the freshest tasting hot and iced tea, prepared simply and quickly at home
and in the office. Our strategy to partner with world-class beverage brands
like Lipton® further broadens the consumer choice in the Keurig® system and
helps us meet a wide range of consumer taste and beverage preferences.”
“Making Lipton® hot and iced teas available in the Keurig® system is an
innovative, new way for us to offer Lipton® lovers a delicious, uplifting, and
pleasurable tea drinking experience, and bring new fans to the Lipton® brand,”
says Alessandra Bellini, Unilever's Vice President Brand Development,
Refreshment North America. “We are working closely with GMCR to develop
Lipton® K-Cup® and Vue® packs that are true to Lipton's promise of being one
of the world's greatest refreshment brands.”
GMCR's Keurig® single cup brewers for in home and office use utilize
innovative brewing and single-cup technology to deliver a fresh-brewed,
perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every
time at just the touch of a button. According to the NPD Group, Keurig® single
cup brewers were the top four bestselling coffee makers and had five total in
the top 10, including Vue®, during GMCR's fiscal first quarter 2013 by dollar
sales.
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