j2 Global to Buy IGN Entertainment
j2 Global, Inc. (Nasdaq: JCOM), today announced that its Ziff Davis, Inc. subsidiary has acquired IGN Entertainment, a leader in video game, entertainment and men's lifestyle content, from News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). The acquisition provides j2 with a group of world-class digital properties.
The combination of Ziff Davis' properties including, amongst others, PCMAG.com, Geek.com and Toolbox.com, with IGN's properties, IGN.com, UGO.com, 1UP.com and AskMen.com, make the group one of the largest digital publishers reaching tech, video game and entertainment enthusiasts. In addition, these properties have over 600 advertisers and 53 million global monthly unique visitors. This acquisition more than doubles the revenues of j2's digital media business.
All of these properties predominantly attract males 18-34, and the group's advertisers will now have access to a larger audience and a broader array of premium inventory. In addition, IGN's strength in video content coupled with Ziff Davis' strength in data analytics will allow the group's marketing partners to more efficiently reach its demographically attractive audience.
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