Market Overview

Starbucks Opens First Store in Vietnam

Starbucks Coffee Company (Nasdaq: SBUX) opened the doors to the
first Starbucks store in Vietnam on Thursday, following an expanded long-term
relationship with Hong Kong Maxim's Group. This flagship store, which
has been designed to reflect Starbucks 42-year coffee heritage, while
embracing Vietnam's distinctive local traditions and coffee culture, is
nestled in the aspirational lifestyle neighborhood of Ho Chi Minh City's
District 1, at the junction of the bustling Nga Sau Phu Dong. The
opening of the two-story store was officiated by Mr. Huynh Khanh Hiep,
Deputy Director of Ho Chi Minh City Department of Industry and Trade,
and it marks the beginning of the global iconic brand's Vietnam journey.
Vietnam is Starbucks 12th market across the China and Asia Pacific

See full press release

Posted-In: News Guidance Global

 

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