DIRECTV Announces New Partnership with FreeWheel
DIRECTV (NYSE: DTV) continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry's leading video advertising technology provider.
Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device.
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