Market Overview

DIRECTV Announces New Partnership with FreeWheel

Share:
Related DTV
DIRECTV Expands 4K Capabilities With New Set-Top Box
Mario Gabelli Loves Bank Of New York Mellon And Aerojet Rocketdyne, Dislikes TRW Automotive

DIRECTV (NYSE: DTV) continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry's leading video advertising technology provider.

Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device.

Posted-In: News

 

Related Articles (DTV)

View Comments and Join the Discussion!

Get Benzinga's Newsletters