Market Overview

DIRECTV Announces New Partnership with FreeWheel

Related DTV
Events for the Week of Sept. 15-19th
#PreMarket Primer: Friday, September 12: US Allies Vague About Participation In Syrian Airstrikes
Media Mega Merger: Will Time Warner, Fox Join Forces? (Fox Business)

DIRECTV (NYSE: DTV) continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry's leading video advertising technology provider.

Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device.

Posted-In: News

 

Related Articles (DTV)

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters