PVH Reports License Deal with Stepping Stones for Infant Hosiery, Legwear
PVH Corp. (NYSE: PVH) and Bon Bini, LLC dba Stepping Stones have entered into a license agreement under which Stepping Stones will market and distribute newborn, infant, and toddler hosiery and legwear under the IZOD brand. The license agreement runs through 2015 and provides for renewal at PVH's option.
Under the agreement, Stepping Stones will produce IZOD legwear and dress, casual, and sport hosiery for newborns, infants and toddlers. The product will be distributed at department and specialty stores in the United States and Canada.
“As we continue to look for growth areas for our IZOD brand, we thought the brand's colorful and fun image would translate well to hosiery for infants and toddlers,” said Ken Wyse, President of Licensing for PVH Corp. “Stepping Stones has extensive knowledge and experience in this product category and we look forward to having them as a partner.”
“Stepping Stones is proud to partner with PVH Corp. for the IZOD infant/toddler hosiery license. As a brand that is known for its emphasis on color and fun and its youthful and active spirit, we think IZOD infant hosiery and legwear will appeal to young parents and their ever-active lives,” says Jack Mehani, President of Stepping Stones.
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