Market Overview

Ford Debuts Lincoln MKC Concept

Lincoln MKC Concept debuts at 2013 North American International Auto Show – Lincoln's first-ever small vehicle
Small luxury utility concept signals future Lincoln entry into industry's fastest-growing segment
MKC Concept introduces the "Lincoln Experiences" suite of technology and signature content to enhance the driving and ownership experience
Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter the industry's fastest-growing small luxury utility segment.

(Photo:  http://photos.prnewswire.com/prnh/20130113/DE41253-a )

(Photo:  http://photos.prnewswire.com/prnh/20130113/DE41253-b )

(Photo:  http://photos.prnewswire.com/prnh/20130113/DE41253-c )

With nearly 60 percent growth in 2012 and more than 200 percent in the last four years, the small luxury utility segment has far eclipsed all other luxury segments. The opportunity is a key next step in Lincoln's strategy to grow with four all-new vehicles targeted at the highest-growth segments over the next four years.

"We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different," said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. "The just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market."

This segment growth is being driven at both ends

See full press release

Posted-In: News Guidance Management Global

 

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