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Nielsen to Acquire Arbitron for $48/Share

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Nielsen Holdings (NYSE: NLSN) today
announced that it has signed a definitive agreement to acquire Arbitron
Inc. (NYSE: ARB), an international media and marketing research firm.

Nielsen has agreed to acquire all of the outstanding common stock of
Arbitron for $48 per share in cash, representing a premium of
approximately 26 percent to Arbitron's closing price on December 17,
2012. Nielsen has a financing commitment for the total transaction
amount. The transaction has been approved by the boards of both
companies and is subject to customary closing conditions, including
regulatory review.

“U.S. consumers

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Posted-In: News Guidance Financing Contracts Asset Sales Management M&A

 

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