Nielsen to Acquire Arbitron for $48/Share

Nielsen Holdings

today announced that it has signed a definitive agreement to acquire Arbitron Inc.

, an international media and marketing research firm. Nielsen has agreed to acquire all of the outstanding common stock of Arbitron for $48 per share in cash, representing a premium of approximately 26 percent to Arbitron's closing price on December 17, 2012. Nielsen has a financing commitment for the total transaction amount. The transaction has been approved by the boards of both companies and is subject to customary closing conditions, including regulatory review. “U.S. consumers