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Nielsen to Acquire Arbitron for $48/Share

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Nielsen Holdings (NYSE: NLSN) today
announced that it has signed a definitive agreement to acquire Arbitron
Inc. (NYSE: ARB), an international media and marketing research firm.

Nielsen has agreed to acquire all of the outstanding common stock of
Arbitron for $48 per share in cash, representing a premium of
approximately 26 percent to Arbitron's closing price on December 17,
2012. Nielsen has a financing commitment for the total transaction
amount. The transaction has been approved by the boards of both
companies and is subject to customary closing conditions, including
regulatory review.

“U.S. consumers

See full press release

Posted-In: News Guidance Financing Contracts Asset Sales Management M&A

 

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