Nordson Corporation to Align Branding of Recent Acquisitions to Reflect Complementary Plastics Processing Products and Capabilities
Nordson Corporation (Nasdaq: NDSN) today announced it will rebrand its recent acquisitions of Xaloy Superior Holdings, Inc. and EDI Holdings, Inc. to Nordson XALOY and Nordson EDI, respectively. Constructiewerkhuizen G. Verbruggen NV, acquired by Nordson in 2011, and Premier Dies, acquired by EDI earlier this year, also will transition to the Nordson EDI brand name.
“Attachment of the Nordson master brand to these acquired companies signifies the highly complementary nature of their products to each other, as EDI's extrusion dies and feedblocks are immediately downstream from Xaloy's screw, barrel, melt pump and screen changer offerings on a typical plastic extrusion line,” said Nordson Senior Vice President Peter Lambert. “The connection to the Nordson name also helps communicate Nordson's customer value proposition, which emphasizes an optimized offering that lowers customers' total cost of ownership through increased uptime, greater throughput and enhanced efficiency. Both EDI and Xaloy bring customers an extensive understanding of plastic processes and in-depth expertise of component performance requirements. As Nordson continues to invest in these businesses over the long term, we expect they will provide their customers with even greater value in terms of innovation, service and enhanced global availability.”
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