UPDATE: Boston Beer Raises FY12 Outlook, Raises FY13 Depletions Projection Range

The Boston Beer Company, Inc.

, based on information of which the Company is currently aware, now expects its 2012 earnings per diluted share range to be between $4.30 and $4.60, an increase from the previously communicated range of $3.80  to  $4.20 .  This increase is primarily due to increased shipment volumes and the timing of certain selling, general and administrative expenses.  The Company also now projects full-year depletions growth of between 11% and 13%, based on its analysis of year-to-date depletions versus 2011.     The Company's is increasing its  2013 depletions projection range to be between 10% and 15%, from its previously communicated growth of high single digits,  based on its current depletions forecast for 2013.  Actual results may vary materially from this projection.