Recruit, Dentsu Blogwatcher, Qualcomm Labs Collaborate to License Gimbal Context Awareness Solution

Qualcomm Incorporated

today announced that its subsidiary, Qualcomm Labs, Inc., and Recruit Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masumi Minegishi), Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tadashi Ishii), and their joint venture, Blogwatcher (Headquarters: Minato-ku, Tokyo; President: Ken Asano), are collaborating to license the Gimbal™ context awareness solution, with exclusivity for certain geofence and interest profile capabilities for distributions solely in Japan. This announcement with Recruit, Dentsu and Blogwatcher marks the first large-scale use of Qualcomm Labs' advanced context awareness technology. The Gimbal solution provides always-on, low-power tools for geofencing and interest triggers. Apps incorporating the Gimbal solution are able to offer end-users increasingly relevant, personal, timely and useful experiences, data and content based upon the end-user's location, activities and interests. The Japan region is a leader in location based marketing and O2O (Online to Offline) marketing, as such, Dentsu is slated to leverage the Gimbal solution as part of the integrated marketing solutions that it provides to its clients. Recruit and Blogwatcher will offer the Gimbal technology to their app developing client