Zynga Pay-TV Deal Inspires 1% Gain

After a five-day decline of more than four percent, Zynga

is up more than one percent Tuesday afternoon as investors take notice of the company's pay-TV deal with Synacor

.

Per the

, Synacor will now be able to deliver Zynga games to a variety of cable and satellite TV providers. Synacor's clients include WOW!, Comcast

and Time Warner's

HBO. While Zynga has benefited from the announcement, Synacor is down more than five percent this afternoon. The loss came after the firm experienced a five-day rise of more than nine percent. Over the last month, Synacor has risen more than 28 percent. The company did not perform as well during the summer months, however. Synacor has lost more than 49 percent of its value since June, but is still up more than 21 percent year-to-date. Despite a few gains here and there, Zynga has been unable to diminish its year-to-date losses of more than 76 percent. The company tumbled more than 60 percent in the last six months alone. By bringing its games to cable and satellite TV, Zynga may be able to overcome its weakening ties to Facebook

and feasibly reach a new or similar audience and make up for the loss of social media users. Zynga desperately needs to find new sources of revenue to stay afloat. The company is hemorrhaging users, at one point losing more than

. On November 30, Zynga had

(monthly active users). As of today, that number has

to 296.5 million MAUs. While the pay-TV initiative could help the company postpone a bankruptcy filing, it may not be enough to turn Zynga around. The FarmVille maker has problems that run much deeper than a depleting list of Facebook users.