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American Express
AXP and BrightLine announced today the rollout of the largest
Interactive TV campaign ever executed, including an “always-on”, unified
destination point that can be accessed by multiple cable and satellite
providers. The AMEX Channel will enable American Express Cardmembers and
prospects to have an interactive on-demand viewing experience that matches
consumers' evolving TV viewing behaviors.
The nationwide interactive TV channel will reach more than 50 million
households in the United States. Viewers can access it through various
gateways including clickable overlays that will air alongside some American
Express commercials, dedicated channel positions, channel guide listings,
interactive banners and more. The AMEX Channel has been designed to function
as an evolving resource for Cardmembers and prospects by enabling them to
visually explore the American Express experience via shared member stories,
games, special offers and more on the big screen. The channel will have a
consistent presence and frequently update to keep the American Express
community informed, entertained and connected.
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Posted In: News
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