Mattel's Kaye Enters Plan to Sell 37.5K Shares

Mattel, Inc.

Guidelines Concerning Rule 10b5-1(c) Individual Trading Plans (the “Guidelines”), Alan Kaye, Executive Vice President & Chief Human Resources Officer of Mattel, entered into a Rule 10b5-1(c) trading plan (the “Plan”) with a broker to sell up to 37,500 shares of Mattel stock to be acquired upon the exercise of an employee stock option (the “Option”). The Option was granted to Mr. Kaye on August 1, 2006 and has a 10-year term that will expire on August 1, 2016.