From Earlier: Groupon Opens Concept Store in Hong Kong
Groupon's (NASDAQ: GRPN) first Concept Store in Hong Kong opened its doors today for the first time enabling customers to experience the Groupon lifestyle in a tangible interactive way.
Located in Soundwill Plaza in the heart of Causeway Bay's shopping area, the Groupon Concept Store will offer customers a platform to redeem lifestyle products, test the products in a physical environment and offer an unparalleled customer experience bridging the gap between online and the offline world. To welcome early-bird customers, the first ten to answer mystery questions correctly at the Concept Store will win an iPhone 5 and the first 1,000 redeeming products at the store will receive 50 Groupon credits.
As part of its opening celebration, Groupon has scattered flash mob dancers throughout Hong Kong within the past week, ending with a final dance in front of Times Square just before a traditional Green Lion Dance to officially mark the opening of the store. The Groupon Concept Store which has 4,000 square feet of floor space, mirrors every aspect of the website's rich content, giving a physical expression of the brand. More than just a place for picking up lifestyle products that were purchased from the Groupon website, the Store provides customers with iPads to browse, purchase, print and redeem their Groupon vouchers on the spot, creating an ecosystem in itself.
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