Anytime Fitness Acquires Waxing The City
Anytime Fitness, the world's largest and fastest-growing co-ed fitness franchise, announced today the acquisition of Waxing the City (WTC), a salon business dedicated to waxing/hair removal services. The agreement was finalized on October 9, 2012.
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The acquisition of Waxing the City represents an ongoing strategy for the co-founders of Anytime Fitness to expand into recession-resilient industries that make a difference in people's lives.
"We're excited to extend the Anytime Fitness mission of 'improving the self-esteem of the world' to the hair removal category," said Chuck Runyon, Anytime Fitness CEO. "WTC helps people feel good about themselves in a non-intimidating environment, much like Anytime Fitness has done for the last 10 years."
Waxing the City specializes in providing outstanding, high-quality facial and body waxing services for women and men at affordable prices. Their highly-trained "Cerologists™" take a scientific approach to the art of waxing, while also specializing in the art of exceptional customer service.
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