Zynga and Chef Jamie Oliver Bring the Food Revolution to ChefVille and Beyond
Zynga (NASDAQ: ZNGA), the world's leading provider of social game services, today announced a partnership to bring world-renowned chef and founder of the Food Revolution, Jamie Oliver, to ChefVille. Starting today, Oliver will infuse his passion for sustainable, unprocessed and fresh cuisine into ChefVille, taking players on a series of quests centered on growing your own produce and simple cooking. ChefVille's millions of players will be able to make smart choices while manning the stoves in their restaurants – cooking up healthful, fresh food that tastes as good as it looks. Players will also have the opportunity to contribute to Jamie Oliver's Food Revolution, a global movement that allows people who love food to come together to share information, talents and resources, through the work of Jamie's global charities.
ChefVille, which launched in August, is Zynga's newest take on restaurant games – delivering players a unique culinary experience that allows them to create and run the restaurant of their dreams and master a variety of cuisines from around the world, while unlocking real-life recipes and connecting with family and friends.
"Good food is for everyone, wherever you are in the world, and if you know how to cook, you've got an incredibly valuable life-skill. Arming and inspiring ChefVille players with the means to develop their cooking skills and food knowledge – while having fun – is a brilliant way to motivate people to cook from scratch at home using quality fresh ingredients, and to ignite their interest in food," said Jamie Oliver. "Through my books and TV series, campaigns, Food Revolution Day and now social games like Zynga's ChefVille, I'm trying to inspire change in people's eating habits and show just how easy it is to cook fresh, nutritious and delicious food no matter who you are or where you live."
Throughout the next two weeks, ChefVille players will be guided by Oliver's ChefVille avatar through a series of quests concocted by the chef – ranging from simple cooking with fresh ingredients to sustainable produce cultivation. Players will also have the opportunity to contribute to the real food movement by purchasing a charity pack in ChefVille that includes limited edition virtual goods, with Zynga and Facebook donating all proceeds from the charity pack purchases to Jamie's global charities.
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