Market Overview

MarineMax Begins Partnership With Azimut

MarineMax (NYSE: HZO), the world's largest recreational boat and yacht retailer, today announced that it is has expanded its relationship with Italy-based Azimut Benetti Group. The expansion with Azimut encompasses areas such as the Midwest, including Ohio, Michigan and Illinois, Texas, the northern Gulf Coast, and the West Coast of the United States. With this geographic expansion, MarineMax is now the exclusive Azimut dealer for the entire United States.

Azimut Benetti Group is the largest mega yacht manufacturer in the world and the world's leading private group in the luxury boating sector. Azimut manufactures luxury cruising models ranging from 40' through 100'. A showcase of Italian luxurious design and powerful performance, Azimut yachts are known for their stunning lines, luxurious appointments, and dockside elegance. A leader in production, Azimut Benetti has the most extensive sales network in the boating industry worldwide.

William H. McGill, Jr., Chairman, President, and Chief Executive Officer of MarineMax commented, “We are pleased to be able to expand our already strong Azimut relationship. Azimut is one of the premier manufacturers in the World with excellent support to dealers and customers. The markets we have expanded into have substantial long-term potential for MarineMax and Azimut. Historically, brand expansions such as this have proven to be very accretive. We look forward to bringing the MarineMax approach to these new markets for our Azimut customers.”

Paolo Vitelli, President of the Azimut Benetti Group said, “We are proud to expand our business relationship with MarineMax, the world's largest and most professional organization in yacht distribution. The design, quality, and technology of our yachts are recognized in the States to the point that Azimut Yacht is the number one European brand in North America and, in certain segments, number one overall. This achievement is the result of the combined efforts of Azimut and MarineMax. Professionalism, commitment to customers, and the quality of service are the strength points of MarineMax, which will make this partnership even more successful.”

Posted-In: News Contracts

 

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